On my short visit to Israel I’ve been invited to join the July MIT forum at Tel Aviv University titled “Web Marketing: Converting Traffic to Sales” discussing the subjects of online marketing, search engine & social media marketing as well as aspects of search engine optimization.

If there’s one thing that’s clear is that companies, [...]

Checking website browser and platform compatibility is key, if you want your site to appeal to the target audiences using them. Since I got a few emails about the topic, both from people asking me what I use and those suggesting their services, following is a list of online and offline tools you can [...]

The other week I was horrified finding out how some of my friends do their CMS testing and debugging (Wordpress, Drupal, Joomla, whatever) – they do it online. To their defense I would say that they backup everything and put the site in maintenance mode, but it’s a real problem that they keep experimenting with [...]

More on ethics, this time a lecture I gave about the dark side of blogging and the issue of how far bloggers freedom of speech and right of anonymity stretches.
Presentation include 3 case studies from 3 different countries : China, Israel and the US, and compares general attitudes and national laws.

Would love to get your [...]

Today, I gave a presentation on the topic of Social Media Optimization ethics, covering some of the new ethical issues that Social Media professionals are facing. I can say from my personal perspective that these issues are something I’m still struggling with, especially when the pressure from clients and competitors intensifies. The boundaries  on the [...]