Moving from Blogger-Blogspot to Wordpress the right way : 301 redirect

By fiLi • Oct 10th, 2007 • Category: SEO, Wordpress

Considering to move from Blogger/Blogspot to Wordpress? good. From an SEO perspective I can’t stress enough how important it is to have your own domain and platform that you can implement your own way. Helping two of my friends do this transition recently, it is extremely important that you do it the right way so that the Blogger reader-base, SEO authority and SERP rankings will be preserved. The right way being - 301 redirecting from your old Blogger blog to your new Wordpress one.

There are a few essential reads on how to implement this (quoting the most important section for SEO) :

 ”301 Permanent Redirect from Blogger Beta to WordPress“ by Techcounter.

What this code is doing is taking the URL from Step # 2 and redirect the user to the corresponding entry in your wordpress blog. In case it does not find the corresponding entry, it redirects to the homepage of your blog.

If you insist on using a Wordpress hosting service like wordpress.com, then you can check “how to redirect Blogger Beta to Wordpress.com” by laffers.net.

The tricky part comes now. We want to redirect users from individual post pages to the corresponding post pages on the new blog. For that, we need a piece of JavaScript spiced with Blogger proprietary tags.

Although it took some playing around with, it works. Pagerank and SERP authority were preserved and together with the rest of the Wordpress SEO tweaks, your Wordpress based blog will improve significantly.

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5 Responses »

  1. Alex on October 11th, 2007 at 12:53 am:

    Good post. There really is no excuse to be so dependent on 3rd party solutions (particularly when they’re so much more likely to get blocked), a little technical know-how can go a long way.

  2. Brandon on October 14th, 2007 at 9:30 pm:

    I still don’t see why ppl use blogger or blogspot :(

  3. Alex i Kina » Blog Archive » Att flytta en blogg från Blogger till Wordpress on October 16th, 2007 at 7:20 am:

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  4. Aseem Kishore on November 26th, 2007 at 5:26 pm:

    I also wrote a nice guide on how to moved from the Blogger platform to Wordpress, including how to avoid duplicate content on both sites, etc.

    http://www.online-tech-tips.com/wordpress/the-best-way-to-move-from-blogger-beta-to-wordpress/

    Check it out before you make the switch!

  5. Liberty on July 18th, 2008 at 3:28 pm:

    301 Redirects don’t really work with blogger because of their redirect page (as in, you didn’t have a custom domain). If you want to keep your blogger blog as a tool to forward to your new self-hosted wordpress, I’ve written up a fairly quality guide that goes over pretty much everything you’ll need. It’s also up to date, and it works with some SEO best practices in mind.

    Check it out:
    Successfully Forwarding or Redirecting Blogger to Wordpress

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