Wednesday, May 9th, 2007
Tourism promotion : China, Taiwan, Korea and Israel
Suppose you’re heading the tourism promotion team for your country, say China, Taiwan, Korea or Israel, and you have total control and no money constraints, what would you focus on?
Last week, I talked with two Chinese who visited Israel and were extremely surprised with what they saw here. Putting it nicely, they were expecting a desert wasteland with religious people riding camels and shooting each other. We got into a discussion of how Israel is promoted in China and how China is promoted world wide, and it was interesting to see what each of us wanted to focus on.
When I asked them to guess what the Israeli tourism bureau chose to promote Israel with, the Chinese suggested that Israel …
