A few years ago HSBC put together a global campaign on cultural differences that I find truly remarkable. It makes the point of cultural perceptions in a clear & funny way, giving examples from all over the world. Their slogan “The world’s local bank” is one of the best slogans I’ve heard for a global company.
Here are some of those videos :
Brilliant.
cat
| July 29th, 2008 at 12:01 am #
I am wondering how many people know that the full name of HSBC is HONG KONG AND SHANGHAI BANK COPORATION.
Webmarketing, SEO & SEM discussed at MIT forum Israel | Fili's tech
| July 29th, 2008 at 3:41 pm #
[...] Tlalit did a good job of scaring the audience with the notion that cross cultural differences are almost impossible to predict and even more difficult to understand. What might work for one English speaking country will not work for the other. Our globalized world has never been more local, it seems, especially when it comes to the web. I’m mainly involved with the Taiwanese and Chinese webosphere, as opposed to the one I’m personally and professionally related to in Israel and the States and the differences between all of those are remarkable. I could layout some of the basic differences in perception between the different countries that go deep within through values, traits, norms and social behavior, but for now I suggest the example I gave with “Blogging Ethics - Anonymity Freedom of Speech vs. the Dark Side” to get a sense of the differences. The HSBC campaign for understanding culture differences is another funny look at the subject. [...]