http://www.filination.com/blog/2007/01/30/china-and-chinese-related-newspaper-ads/ A different look at Chinese cultures - China, Hong Kong and Taiwan Thu, 29 Jul 2010 22:38:30 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.filination.com/blog/2007/01/30/china-and-chinese-related-newspaper-ads/#comment-1547 The China video commercials in Israel » fiLi’s world Fri, 02 Feb 2007 08:54:12 +0000 http://www.filination.com/blog/2007/01/30/the-rise-of-china-and-chinese-related-newspaper-ads/#comment-1547 [...]    China and Chinese related Israeli newspaper ads [...] [...]    China and Chinese related Israeli newspaper ads [...]

]]> http://www.filination.com/blog/2007/01/30/china-and-chinese-related-newspaper-ads/#comment-1434 Jonathan Gadir Tue, 30 Jan 2007 15:47:16 +0000 http://www.filination.com/blog/2007/01/30/the-rise-of-china-and-chinese-related-newspaper-ads/#comment-1434 In recent days I've been guiltily enjoying a silly Israeli TV commercial for a brand of coffee which features a white male airline pilot waking up in a hotel in some unspecified Asian country and asking for "hot water, in a glass" -- prompting the two bumbling, hotel workers who don't understand him to go scurrying off. First they fetch him a bath, then eye glasses, then finally... well I wont spoil the punchline. It projects a kind of superior attitude - i.e. "these backward Asians dont know what coffee is, ho ho!" But I still like the ad anyway. In recent days I’ve been guiltily enjoying a silly Israeli TV commercial for a brand of coffee which features a white male airline pilot waking up in a hotel in some unspecified Asian country and asking for “hot water, in a glass” — prompting the two bumbling, hotel workers who don’t understand him to go scurrying off. First they fetch him a bath, then eye glasses, then finally… well I wont spoil the punchline. It projects a kind of superior attitude – i.e. “these backward Asians dont know what coffee is, ho ho!” But I still like the ad anyway.

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